Fetish for Failure
Acknowledging and being ok with failure is one of the best things about the startup community. We now celebrate the act of writing a startup failure post-mortem as courageous.
But it seems like we’ve gone too far.
Yes — we celebrate failure way too much.
“You gave it your best shot. I admired your goal. You guys killed it.”
No, you didn’t.
Take the failure post-mortems. Sure, some of them are “brave.” The ones that candidly:
talk about where the company vision was wrong
detail how the product got beat by a competitor
convey where the founders made bad decisions
The ones that do the above do require some amount of self-reflection.
But those are the exceptions.
Most are vapid puff-piece post-mortems that talk about being too early to market or suggest investors weren’t committed or offer up trite discussion of why they’ve joined a “larger platform” whose vision aligns with theirs.
You can see this delusion in the reasons founders give for their failures in our Top 20 Reasons Startups Fail.
The next time a startup fails and the founder writes a post or tweets some self-m@sturb@tory gibberish, watch how quickly the ircle’cay erk’jay of congratulatory comments or tweets starts.
Now, even when you fail, you are a success.
Yup — in Startupland, everyone is a winner.
From lack of product-market fit to disharmony on the team, CB Insights breaks down the top 20 reasons for startup failure by analyzing 101 startup failure post-mortems.
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